shaping up with the kardashians
on monday i attended a press conference in beverly hills on behalf of skinnie magazine to report on kim kardashian and kris jenner's global partnership with SKECHERS to promote the Shape-ups campaign which will launch in 2011. the campaign will include a "shaping up with the kardashians" challenge, as well as multiple mediums of advertising, including in-store and socia media. there is also a pair of special edition shape-ups to commemorate 20 million shape-ups sold worldwide. the special edition shoes, which are super blinged out and have a K on them, will be sold at kitson stores and dash boutiques.
check out the full article here
check out the full article here
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